Marilyn A. Walker is an American computer scientist. She is professor of computer science and head of the Natural Language and Dialogue Systems Lab at the University of California, Santa Cruz (UCSC). Her research includes work on computational models of dialogue interaction and conversational agents, analysis of affect, sarcasm and other social phenomena in social media dialogue, acquiring causal knowledge from text, conversational summarization, interactive story and narrative generation, and statistical methods for training the dialogue manager and the language generation engine for dialogue systems. == Biography == Walker received an M.S. in Computer Science from Stanford University in 1987, and a Ph.D. in Computer and Information Science and an M.A in linguistics from the University of Pennsylvania in 1993. Walker was awarded a Royal Society Wolfson Research Fellowship at the University of Sheffield from 2003 to 2009. She was inducted as a Fellow of the Association for Computational Linguistics (ACL) in December 2016 for "fundamental contributions to statistical methods for dialog optimization, to centering theory, and to expressive generation for dialog". She served as the general chair of the 2018 North American Association for Computational Linguistics (NAACL-2018) conference. Walker pioneered the use of statistical methods for dialog optimization at AT&T Bell Labs Research where she conducted some of the first experiments on reinforcement learning for optimizing dialogue systems. Her research on Centering Theory is taught in standard textbooks on NLP. She also pioneered the use of statistical NLP methods for Natural Language Generation with the development of the first statistical sentence planner for dialogue systems in 2001. She is well known for her work with François Mairesse on recognizing Big Five personality from text as well as using statistical methods for stylistic Natural Language Generation to express a particular Big Five personality type. An extension of this work learns how to manifest the linguistic style of a particular character in a film. She has published over 300 papers and is the holder of 10 U.S. patents. Her work on the evaluation of dialogue systems conducted at AT&T Bell Labs Research (PARADISE: A framework for evaluating spoken dialogue agents) is a classic, has been cited more than 1100 times. At UCSC, her lab focuses on computational modeling of dialogue and user-generated content in social media such as weblogs, including spoken dialogue systems and interactive stories. She led the Athena team, which was selected as a contender in the Alexa Prize SocialBot Challenge for 5 challenges between 2018 and 2023.
Landmark point
In morphometrics, landmark point or shortly landmark is a point in a shape object in which correspondences between and within the populations of the object are preserved. In other disciplines, landmarks may be known as vertices, anchor points, control points, sites, profile points, 'sampling' points, nodes, markers, fiducial markers, etc. Landmarks can be defined either manually by experts or automatically by a computer program. There are three basic types of landmarks: anatomical landmarks, mathematical landmarks or pseudo-landmarks. An anatomical landmark is a biologically-meaningful point in an organism. Usually experts define anatomical points to ensure their correspondences within the same species. Examples of anatomical landmark in shape of a skull are the eye corner, tip of the nose, jaw, etc. Anatomical landmarks determine homologous parts of an organism, which share a common ancestry. Mathematical landmarks are points in a shape that are located according to some mathematical or geometrical property, for instance, a high curvature point or an extreme point. A computer program usually determines mathematical landmarks used for an automatic pattern recognition. Pseudo-landmarks are constructed points located between anatomical or mathematical landmarks. A typical example is an equally spaced set of points between two anatomical landmarks to get more sample points from a shape. Pseudo-landmarks are useful during shape matching, when the matching process requires a large number of points.
Artificial intelligence in India
The artificial intelligence (AI) market in India is projected to reach $8 billion by 2025, growing at 40% CAGR from 2020 to 2025. This growth is part of the broader AI boom, a global period of rapid technological advancements with India being pioneer starting in the early 2010s with NLP based Chatbots from Haptik, Corover.ai, Niki.ai and then gaining prominence in the early 2020s based on reinforcement learning, marked by breakthroughs such as generative AI models from Krutrim, Sarvam, CoRover, OpenAI and Alphafold by Google DeepMind. In India, the development of AI has been similarly transformative, with applications in healthcare, finance, and education, bolstered by government initiatives like NITI Aayog's 2018 National Strategy for Artificial Intelligence. Institutions such as the Indian Statistical Institute and the Indian Institute of Science published breakthrough AI research papers and patents. India's transformation to AI is primarily being driven by startups and government initiatives & policies like Digital India. By fostering technological trust through digital public infrastructure, India is tackling socioeconomic issues by taking a bottom-up approach to AI. NASSCOM and Boston Consulting Group estimate that by 2027, India's AI services might be valued at $17 billion. According to 2025 Technology and Innovation Report, by UN Trade and Development, India ranks 10th globally for private sector investments in AI. According to Mary Meeker, India has emerged as a key market for AI platforms, accounting for the largest share of ChatGPT's mobile app users and having the third-largest user base for DeepSeek in 2025. While AI presents significant opportunities for economic growth and social development in India, challenges such as data privacy concerns, skill shortages, and ethical considerations need to be addressed for responsible AI deployment. The growth of AI in India has also led to an increase in the number of cyberattacks that use AI to target organizations. == History == === Early days (1960s-1980s) === The TIFRAC (Tata Institute of Fundamental Research Automatic Calculator) was designed and developed by a team led by Rangaswamy Narasimhan between 1954 and 1960. He worked on pattern recognition from 1961 to 1964 at the University of Illinois Urbana-Champaign's Digital Computer Laboratory. In order to conduct research on database technology, computer networking, computer graphics, and systems software, he and M. G. K. Menon founded the National Centre for Software Development and Computing Techniques. In 1965, he established the Computer Society of India and supervised the initial research work on AI at Tata Institute of Fundamental Research. Jagdish Lal launched the first computer science program in 1976 at Motilal Nehru Regional Engineering College. H. K. Kesavan from the University of Waterloo and Vaidyeswaran Rajaraman from the University of Wisconsin–Madison joined the IIT Kanpur Electrical Engineering Department in 1963–1964 as Assistant Professor and Head of Department, respectively. H.N. Mahabala, who was employed at Bendix Corporation's Computer Division, joined the department in 1965. He previously worked with Marvin Minsky. The IIT Kanpur Computer Center was led by H. K. Kesavan, with Vaidyeswaran Rajaraman serving as his deputy. Kesavan informally permitted Rajaraman and Mahabala to introduce artificial intelligence into computer science classes. The computer science program was approved by IIT Kanpur in 1971 and split out from the electrical engineering department. In 1973, an IBM System/370 Model 155 was installed at IIT Madras. John McCarthy, head of the Artificial Intelligence Laboratory at Stanford University visited IIT Kanpur in 1971. He donated PDP-1 with a time-sharing operating system. During the 1970s, the balance of payments deficit in India restricted import of computers. The Department of Computer Science and Automation at the Indian Institute of Science established in 1969, played an important role in nurturing the development of data science and artificial intelligence in India. First course on AI was introduced in the 1970s by G. Krishna. B. L. Deekshatulu introduced the first course on pattern recognition in the early 1970s. === Foundation phase === ==== 1980s ==== In the 1980s, the Indian Statistical Institute's Optical Character Recognition Project was one of the country's first attempts at studying artificial intelligence and machine learning. OCR technology has benefited greatly from the work of ISI's Computer Vision and Pattern Recognition Unit, which is headed by Bidyut Baran Chaudhuri. He also contributed in the development of computer vision and digital image processing. As part of the Indian Fifth Generation Computer Systems Research Programme, the Department of Electronics, with support from the United Nations Development Programme, initiated the Knowledge Based Computer Systems Project in 1986, marking the beginning of India's first major AI research program. Prime Minister Rajiv Gandhi requested that the Department of Electronics and IISc to initiate the Parallel Processing Project in 1986–1987. The Center for Development of Advanced Computing eventually joined those efforts. IIT Madras was selected to develop system diagnosis, ISI for image processing, National Centre for Software Technology for natural language processing and TIFR for speech processing. In 1987, the proposal of N. Seshagiri, Director General of the National Informatics Centre for the prototype development of supercomputer was cleared. Negotiations for a Cray supercomputer were underway between the Reagan administration and the Rajiv Gandhi government. US Defense Secretaries Frank Carlucci and Caspar Weinberger visited New Delhi after the US approved the transfer in 1988. The sale of a lower-end XMP-14 supercomputer was permitted in lieu of the Cray XMP-24 supercomputer due to security concerns. The Center for Development of Advanced Computing was formally established in March 1988 by the Ministry of Communications and Information Technology (previously the Ministry of IT) within the Department of Information Technology (formerly the Department of Electronics) in response to a recommendation made to the Prime Minister by the Scientific Advisory Council. The National Initiative in Supercomputing, which produced the PARAM series, was led by Vijay P. Bhatkar. For the first ten years, supercomputing and Indian language computing were the two main focus areas. C-DAC has expanded its operations in order to meet the needs in a number of domains, including network and internet software, real-time systems, artificial intelligence, and NLP. Under the direction of Professor KV Ramakrishnamacharyulu from National Sanskrit University and Professor Rajeev Sangal from the International Institute of Information Technology, Hyderabad, the Akshar Bharati Research Group was established in 1984 with support from IIT Kanpur and the University of Hyderabad for computational processing of Indian languages. They focused on computational linguistics, NLP with ontological database systems, and Indian language/translation theories with linguistic tradition. ==== 1990s ==== From IIT Kanpur, Mohan Tambe joined C-DAC in the 1990s to work on Graphics and Intelligence based Script Technology (GIST), which addressed the challenge of adapting personal computer software based on Latin script to Devanagiri and a number of other Indian language scripts. He was previously working on the Machine Translation for Indian languages Project. Within C-DAC, he established the GIST group. The technology was expanded to encompass NLP, artificial intelligence-based machine-aided language learning and translation, multimedia and multilingual computing solutions, and more. GIST resulted in the creation of G-CLASS (GIST cross language search plug-ins suite), a cross-language search engine. The Applied Artificial Intelligence Group at C-DAC has developed some basic and novel applications in the field of NLP, including machine translation, information extraction/retrieval, automatic summarization, speech recognition, text-to-speech synthesis, intelligent language teaching, and natural language-based document management with Decision Support Systems. These applications are the result of the foundation laid by previous language technology activities. Software firms in the Indian private sector began looking into AI applications, mostly in the area of business process automation. In order to allow machines to read, comprehend, and interpret human languages, the Language Technologies Research Center was founded in October 1999 at the International Institute of Information Technology, Hyderabad. It focused on the advancements in semantic parsing, information extraction, natural language generation, sentiment analysis, and dialogue systems. Some of the early AI research in India was driven by societal needs. For example; Eklavya, a knowledge-based program created by I
Archetype (information science)
In the field of informatics, an archetype is a formal re-usable model of a domain concept. Traditionally, the term archetype is used in psychology to mean an idealized model of a person, personality or behaviour (see Archetype). The usage of the term in informatics is derived from this traditional meaning, but applied to domain modelling instead. An archetype is defined by the OpenEHR Foundation (for health informatics) as follows: An archetype is a computable expression of a domain content model in the form of structured constraint statements, based on some reference model. openEHR archetypes are based on the openEHR reference model. Archetypes are all expressed in the same formalism. In general, they are defined for wide re-use, however, they can be specialized to include local particularities. They can accommodate any number of natural languages and terminologies. == Formal specifications == The modern archetype formalism is specified and maintained by the openEHR Foundation, and although originally developed for the health IT domain, is completely domain-independent, and has been used in geospatial modelling, telecommunications, and defence. The archetype formalism consists of a number of specifications including: 'ADL 1.4': original release of Archetype Definition Language (ADL) and Archetype Object Model (AOM); widely implemented in health IT domain; 'ADL 2': modern release of Archetype Definition Language (ADL), Archetype Object Model (AOM), Archetype Identification specification and Archetype Technology Overview. The Archetype Technology Overview provides a short technical overview of the archetype formalism useful for new users. The ADL/AOM 1.4 specifications were provided to ISO TC 215 in 2008 by the openEHR Foundation and became the ISO 13606-2 standard, extant until 2019. ISO TC 215 accepted the AOM 2 specification as the basis for a revision of this standard, which was issued in 2019. In late 2015, the Object Management Group (OMG) accepted an RfP entitled 'Archetype Modeling Language (AML)' as a new candidate standard. This specification is a form of ADL re-engineered as a UML profile so as to enable archetype modelling to be supported within UML tools. == Tools == A number of tools area available for working with archetypes. Most are listed on the openEHR modelling tools page. They include: ADL Designer, a modern AOM2-based web editing application Archetype Editor, an original desktop clinical modelling tool Template Designer, an original desktop clinical templating tool LinkEHR, an archetype and data integration tool ADL Workbench, reference compiler and visualiser tool == Example ==
Golden record (informatics)
In informatics, a golden record is the valid version of a data element (record) in a single source of truth system. It may refer to a database, specific table or data field, or any unit of information used. A golden copy is a consolidated data set, and is supposed to provide a single source of truth and a "well-defined version of all the data entities in an organizational ecosystem". Other names sometimes used include master source or master version. The term has been used in conjunction with data quality, master data management, and similar topics. (Different technical solutions exist, see master data management). == Master data == In master data management (MDM), the golden copy refers to the master data (master version) of the reference data which works as an authoritative source for the "truth" for all applications in a given IT landscape.
Pwnie Awards
The Pwnie Awards are an annual awards ceremony that recognizes both excellence and incompetence in the field of information security, described by SecurityWeek as an event that "recognizes excellence and mocks incompetence in cybersecurity." Winners are selected by a committee of security industry professionals from nominations collected from the information security community. Nominees are announced yearly at Summercon, and the awards themselves are presented at the Black Hat Security Conference. == Origins == The name Pwnie Award is based on the word "pwn", which is hacker slang meaning to "compromise" or "control" based on the previous usage of the word "own" (and it is pronounced similarly). The name "The Pwnie Awards," pronounced as "Pony," is meant to sound like the Tony Awards, an awards ceremony for Broadway theater in New York City. == History == The Pwnie Awards were founded in 2007 by Alexander Sotirov and Dino Dai Zovi following discussions regarding Dino's discovery of a cross-platform QuickTime vulnerability (CVE-2007-2175) and Alexander's discovery of an ANI file processing vulnerability (CVE-2007-0038) in Internet Explorer. == Winners == === 2024 === Most Epic Fail: Crowdstrike for 2024 CrowdStrike incident Best Mobile Bug: Operation Triangulation Lamest Vendor Response: Xiaomi for obstructing Pwn2Own researchers from using their services Best Cryptographic Attack: GoFetch Best Desktop Bug: forcing realtime WebAudio playback in Chrome (CVE-2023-5996) Best Song: Touch Some Grass by UwU Underground Best Privilege Escalation: Windows Streaming Service UAF (CVE-2024-30089) by Valentina Palmiotti (chompie) Best Remote Code Execution: Microsoft Message Queuing (MSMQ) Remote Code Execution Vulnerability (CVE-2024-30080) Most Epic Achievement: Discovery and reverse engineering of the XZ Utils backdoor Most Innovative Research: Let the Cache Cache and Let the WebAssembly Assemble: Knocking’ on Chrome’s Shell by Edouard Bochin, Tao Yan, and Bo Qu Most Underhyped Research: See No Eval: Runtime Dynamic Code Execution in Objective-C === 2023 === Best Desktop Bug: CountExposure! by RyeLv(@b2ahex) Best Cryptographic Attack: Video-based cryptanalysis: Extracting Cryptographic Keys from Video Footage of a Device’s Power LED by Ben Nassi, Etay Iluz, Or Cohen, Ofek Vayner, Dudi Nassi, Boris Zadov, Yuval Elovici Best Song: Clickin’ Most Innovative Research: Inside Apple’s Lightning: Jtagging the iPhone for Fuzzing and Profit Most Under-Hyped Research: Activation Context Cache Poisoning Best Privilege Escalation Bug: URB Excalibur: Slicing Through the Gordian Knot of VMware VM Escapes Best Remote Code Execution Bug: ClamAV RCE Lamest Vendor Response: Three Lessons From Threema: Analysis of a Secure Messenger Most Epic Fail: “Holy fucking bingle, we have the no fly list,” Epic Achievement: Clement Lecigne: 0-days hunter world champion Lifetime Achievement Award: Mudge === 2022 === Lamest Vendor Response: Google's "TAG" response team for "unilaterally shutting down a counterterrorism operation." Epic Achievement: Yuki Chen’s Windows Server-Side RCE Bugs Most Epic Fail: HackerOne Employee Caught Stealing Vulnerability Reports for Personal Gains Best Desktop Bug: Pietro Borrello, Andreas Kogler, Martin Schwarzl, Moritz Lipp, Daniel Gruss, Michael Schwarz for Architecturally Leaking Data from the Microarchitecture Most Innovative Research: Pietro Borrello, Martin Schwarzl, Moritz Lipp, Daniel Gruss, Michael Schwarz for Custom Processing Unit: Tracing and Patching Intel Atom Microcode Best Cryptographic Attack: Hertzbleed: Turning Power Side-Channel Attacks Into Remote Timing Attacks on x86 by Yingchen Wang, Riccardo Paccagnella, Elizabeth Tang He, Hovav Shacham, Christopher Fletcher, David Kohlbrenner Best Remote Code Execution Bug: KunlunLab for Windows RPC Runtime Remote Code Execution (CVE-2022-26809) Best Privilege Escalation Bug: Qidan He of Dawnslab, for Mystique in the House: The Droid Vulnerability Chain That Owns All Your Userspace Best Mobile Bug: FORCEDENTRY Most Under-Hyped Research: Yannay Livneh for Spoofing IP with IPIP Best Song: Dialed Up by Project Mammoth === 2021 === Lamest Vendor Response: Cellebrite, for their response to Moxie, the creator of Signal, reverse-engineering their UFED and accompanying software and reporting a discovered exploit. Epic Achievement: Ilfak Guilfanov, in honor of IDA's 30th Anniversary. Best Privilege Escalation Bug: Baron Samedit of Qualys, for the discovery of a 10-year-old exploit in sudo. Best Song: The Ransomware Song by Forrest Brazeal Best Server-Side Bug: Orange Tsai, for his Microsoft Exchange Server ProxyLogon attack surface discoveries. Best Cryptographic Attack: The NSA for its disclosure of a bug in the verification of signatures in Windows which breaks the certificate trust chain. Most Innovative Research: Enes Göktaş, Kaveh Razavi, Georgios Portokalidis, Herbert Bos, and Cristiano Giuffrida at VUSec for their research on the "BlindSide" Attack. Most Epic Fail: Microsoft, for their failure to fix PrintNightmare. Best Client-Side Bug: Gunnar Alendal's discovery of a buffer overflow on the Samsung Galaxy S20's secure chip. Most Under-Hyped Research: The Qualys Research Team for 21Nails, 21 vulnerabilities in Exim, the Internet's most popular mail server. === 2020 === Best Server-Side Bug: BraveStarr (CVE-2020-10188) – A Fedora 31 netkit telnetd remote exploit (Ronald Huizer') Best Privilege Escalation Bug: checkm8 – A permanent unpatchable USB bootrom exploit for a billion iOS devices. (axi0mX) Epic Achievement: "Remotely Rooting Modern Android Devices" (Guang Gong) Best Cryptographic Attack: Zerologon vulnerability (Tom Tervoort, CVE-2020-1472) Best Client-Side Bug: RCE on Samsung Phones via MMS (CVE-2020-8899 and -16747), a zero click remote execution attack. (Mateusz Jurczyk) Most Under-Hyped Research: Vulnerabilities in System Management Mode (SMM) and Trusted Execution Technology (TXT) (CVE-2019-0151 and -0152) (Gabriel Negreira Barbosa, Rodrigo Rubira Branco, Joe Cihula) Most Innovative Research: TRRespass: When Memory Vendors Tell You Their Chips Are Rowhammer-free, They Are Not. (Pietro Frigo, Emanuele Vannacci, Hasan Hassan, Victor van der Veen, Onur Mutlu, Cristiano Giuffrida, Herbert Bos, Kaveh Razavi) Most Epic Fail: Microsoft; for the implementation of Elliptic-curve signatures which allowed attackers to generate private pairs for public keys of any signer, allowing HTTPS and signed binary spoofing. (CVE-2020-0601) Best Song: Powertrace by Rebekka Aigner, Daniel Gruss, Manuel Weber, Moritz Lipp, Patrick Radkohl, Andreas Kogler, Maria Eichlseder, ElTonno, tunefish, Yuki and Kater Lamest Vendor Response: Daniel J. Bernstein (CVE-2005-1513) === 2019 === Best Server-Side Bug: Orange Tsai and Meh Chang, for their SSL VPN research. Most Innovative Research: Vectorized Emulation Brandon Falk Best Cryptographic Attack: \m/ Dr4g0nbl00d \m/ Mathy Vanhoef, Eyal Ronen Lamest Vendor Response: Bitfi Most Over-hyped Bug: Allegations of Supermicro hardware backdoors, Bloomberg Most Under-hyped Bug: Thrangrycat, (Jatin Kataria, Red Balloon Security) === 2018 === Most Innovative Research: Spectre/Meltdown (Paul Kocher, Jann Horn, Anders Fogh, Daniel Genkin, Daniel Gruss, Werner Haas, Mike Hamburg, Moritz Lipp, Stefan Mangard, Thomas Prescher, Michael Schwarz, Yuval Yarom) Best Privilege Escalation Bug: Spectre/Meltdown (Paul Kocher, Jann Horn, Anders Fogh, Daniel Genkin, Daniel Gruss, Werner Haas, Mike Hamburg, Moritz Lipp, Stefan Mangard, Thomas Prescher, Michael Schwarz, Yuval Yarom) Lifetime Achievement: Michał Zalewski Best Cryptographic Attack: ROBOT - Return Of Bleichenbacher’s Oracle Threat Hanno Böck, Juraj Somorovsky, Craig Young Lamest Vendor Response: Bitfi hardware crypto-wallet, after the "unhackable" device was hacked to extract the keys required to steal coins and rooted to play Doom. === 2017 === Epic Achievement: Federico Bento for Finally getting TIOCSTI ioctl attack fixed Most Innovative Research: ASLR on the line Ben Gras, Kaveh Razavi, Erik Bosman, Herbert Bos, Cristiano Giuffrida Best Privilege Escalation Bug: DRAMMER Victor van der Veen, Yanick Fratantonio, Martina Lindorfer, Daniel Gruss, Clementine Maurice, Giovanni Vigna, Herbert Bos, Kaveh Razavi, Cristiano Giuffrida Best Cryptographic Attack: The first collision for full SHA-1 Marc Stevens, Elie Bursztein, Pierre Karpman, Ange Albertini, Yarik Markov Lamest Vendor Response: Lennart Poettering - for mishandling security vulnerabilities most spectacularly for multiple critical Systemd bugs Best Song: Hello (From the Other Side) - Manuel Weber, Michael Schwarz, Daniel Gruss, Moritz Lipp, Rebekka Aigner === 2016 === Most Innovative Research: Dedup Est Machina: Memory Deduplication as an Advanced Exploitation Vector Erik Bosman, Kaveh Razavi, Herbert Bos, Cristiano Giuffrida Lifetime Achievement: Peiter Zatko aka Mudge Best Cryptographic Attack: DROWN attack Nimrod Aviram et al. Best Song: Cyberlier - Katie Mous
Master data
Master data represents "data about the business entities that provide context for business transactions". The most commonly found categories of master data are parties (individuals and organisations, and their roles, such as customers, suppliers, employees), products, financial structures (such as ledgers and cost centres) and locational concepts. Master data should be distinguished from reference data. While both provide context for business transactions, reference data is concerned with classification and categorisation, while master data is concerned with business entities. Master data is, by its nature, almost always non-transactional in nature. There exist edge cases where an organization may need to treat certain transactional processes and operations as "master data". This arises, for example, where information about master data entities, such as customers or products, is only contained within transactional data such as orders and receipts and is not housed separately. ISO 8000 is the international standard for data quality and data portability in master data. == Alternative definition == An alternative definition of the term master data is that it represents the business objects that contain the most valuable, agreed upon information shared across an organization. In this sense, it gives context to business activities and transactions, answering questions like who, what, when and how as well as expanding the ability to make sense of these activities through categorizations, groupings and hierarchies. It can cover relatively static reference data, transactional, unstructured, analytical, hierarchical and metadata. What constitutes master data under this definition is therefore not about an essential quality of the data (e.g. it is a business entity that provides context for business transactions), but rather about the context in which the organisation has decided to treat the data. == Externally-defined master data == For most organisations, most or all master data is defined and managed within that organisation. Some master data, however, may be externally defined and managed. This represents the single source of basic business data used across a marketplace, regardless of organisation or location. Thus, it can be used by multiple enterprises within a value chain, facilitating "integration of multiple data sources and literally [putting] everyone in the market on the same page." An example of market master data is the Universal Product Code (UPC) found on consumer products. == Master data management == Curating and managing master data is key to ensuring its quality and thus fitness for purpose. All aspects of an organisation, operational and analytical, are greatly dependent on the quality of an organization's master data. Master Data is therefore the focus of the information technology (IT) discipline of master data management (MDM). Without this discipline in place, organisations commonly encounter difficulties with having multiple versions of "the truth" about a business entity, both within individual applications, and distributed across applications.